Knoll Printing & Packaging wins Silver at 2020 Pure Beauty Awards London

Knoll is awarded for Best New Design and Packaging for the 2019 Acqua Di Parma Advent Calendar

November 9, 2020

It has been announced that Knoll Printing & Packaging won Silver for Best New Design and Packaging at the 2020 Pure Beauty Awards London for the 2019 Acqua di Parma Advent Calendar.

This extremely complex design posed many challenges including the continuous décor pattern, multiple drawers, wrapping and assembling all the parts including the 4 outer shells, in order to create the perfect advent calendar. The ultimate perfect execution is a tribute to all of the teams collaborating on this project, and points to Knoll's attention to detail and ability to provide complex technical solutions.

Jeremy Cohen, CEO and President of Knoll Printing & Packaging, said, "It is a thrill to be a Silver winner at the Pure Beauty Awards for a project that required the highest level of attention from our global team. It was a true partnership between Knoll Packaging, Acqua di Parma and Chic Agency to bring this idea to life. This year, we celebrated the Awards virtually and wish all of the recipients a big congratulations on their achievements. We look forward to celebrating together in person next year."

"For the first Acqua di Parma Advent Calendar, we aimed to bring the brand and product experience to the next level. Challenging the structural opportunities of the iconic cylinder, we developed an exciting and ownable brand's Advent journey while harnessing the opportunity to make of the Calendar a highly qualitative and engaging display at the point of sale." says Marine Forlini-Crouzet, Director of Creative Strategy of Chic agency.

The Pure Beauty Awards is the biggest and most recognized event in the beauty calendar. It celebrates the best new beauty launches to emerge in the UK market over a 12-month period. Award categories cover the breadth of the industry, and entries come from brands, big and small. Winners are voted for by Pure Beauty's readers.

In 2019, Knoll Packaging opened an office in the UK to service the world's most prestigious cosmetics, and wines and spirits brands, with the highest level of customer service and expertise.