Knoll Packaging and Penhaligon’s Debut British Tales Luxury Collection
The Coffret combines FSC Paper & Board and Knoll Ecoform Molded Pulp
May 10, 2023
The House of Penhaligon's partnered with Knoll Printing & Packaging to launch a new industry-first fragrance coffret that combines Knoll Ecoform molded pulp and FSC Paper and Board. This is the first time Knoll Ecoform molded pulp and FSC Paper & Board have been engineered in this way, continuing Knoll Packaging's commitment to set a new standard for luxury sustainable packaging.
The exterior of the set utilizes Knoll Ecoform molded pulp, which has been shaped to the iconic Penhaligon's bottle, and perfectly color matched to the Penhaligon's green with a smooth and luxury appearance to meet the brands DNA. The interior features an FSC Paper & Board platform, which securely holds eight 10ml Penhaligon's fragrant delights. The platform features an innovative pop-feature to retrieve each fragrance vial, while elegantly displaying the fragrance collection. The finishing touches include a uniquely British ribbon, which keeps the set closed and adds a bold pop of color, and a label that perfectly displays the name of this unique set.
Benjamin Cohen, Chief Marketing Officer, said “There has been an extraordinary evolution of Knoll Ecoform molded pulp over the last year, including the launch of our 100% Knoll Ecoform pulp compacts. We’re thrilled to have partnered with Penhaligon’s to launch the next evolution of sustainable luxury packaging with the British Tales Luxury Collection. The coffret combines FSC Paper & Board and Knoll Ecoform, utilizing the technical and creative qualities to create a new standard. The results are perfectly executed, including a pop-out feature for the fragrances. There are many unique abilities of these materials, and we’re thrilled to work with Penhaligon’s to bring them to life into this astonishing coffret.”
Knoll Ecoform is a plant material made from bamboo, wood and sugar cane fibers. The material is certified recyclable in the paper recycling stream, and can be molded, cut to order and color matched. Knoll has worked with the world’s leading brands to implement the sustainable material and push its boundaries to new limits with 100% pulp packaging solutions. This unique package also utilizes FSC Paper & Board. FSC's forest management standards expand protection of water quality, prohibit harvest of rare old-growth forest, prevent loss of natural forest cover and prohibit highly hazardous chemicals, which are all unique aspects of the system. This also allows for deeper traceability of the materials to ensure responsible sourcing.